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Discount

The Discount entity refers to discount promotions that can be attached to campaigns to provide structured discount information and enhanced promotional capabilities.

System Integration​

System Flow:

  1. Merchant Admin creates discounts in the merchant portal or via API
  2. Discounts are attached to campaigns for structured promotional data
  3. Campaigns display discount information prominently on tracking pages
  4. Customers see discounts and can interact with promotional offers
  5. Click Events are tracked for conversion metrics and analytics

Overview​

Discounts in Karla provide a structured way to manage promotional offers that can be displayed through campaigns. They enable merchants to create consistent, trackable discount promotions that enhance the customer post-purchase experience and drive repeat sales.

Key Benefits​

  • Structured Data: Standardized discount information across all campaigns
  • Consistent Display: Uniform discount presentation regardless of campaign type
  • Analytics Tracking: Built-in conversion and engagement metrics
  • Merchant Portal Management: Easy creation and management through the portal
  • Multi-Language Support: Localized discount displays for international customers
  • Campaign Integration: Seamless attachment to any campaign type

Merchant Portal Management​

Creating Discounts​

Discounts can be created and managed through the Merchant Portal:

  1. Navigate to Discounts
  2. Click "Create"
  3. Configure discount parameters:
  4. Save and activate the discount
  5. Attach to campaigns as needed

Discount Display Formats​

Visual Representations​

Discounts are displayed differently based on campaign type and discount value:

Percentage Discounts:

  • "25% OFF"
  • "Save 25%"
  • "25% Discount"

Fixed Amount Discounts:

  • "€10 OFF"
  • "Save €10"
  • "$15 Discount"

Free Shipping:

  • "FREE SHIPPING"
  • "Free Delivery"
  • "No Shipping Costs"

Analytics & Tracking​

Discount Performance Metrics​

Track discount effectiveness through our Portal built-in analytics:

  • Usage Count: How many times the discount was used
  • Click-Through Rate: Percentage of customers who clicked on discount offers
  • Conversion Rate: Percentage of discount views that resulted in purchases
  • Revenue Impact: Total revenue generated from discount campaigns
  • Customer Acquisition: New customers acquired through discount promotions

Best Practices​

Discount Strategy​

  1. Value Perception: Use percentage discounts for higher-value items, fixed amounts for lower-value items
  2. Urgency Creation: Implement time-limited offers to drive immediate action
  3. Minimum Thresholds: Set minimum order values to increase average order value
  4. Customer Segmentation: Target specific customer groups with tailored discount offers
  5. A/B Testing: Test different discount values and types to optimize conversion

Campaign Integration​

  1. Visual Hierarchy: Make discounts prominent in banner campaigns
  2. Product Relevance: Match discount types to product categories in product campaigns
  3. Clear Communication: Use simple, clear language for discount descriptions
  4. Mobile Optimization: Ensure discount displays work well on mobile devices
  5. Brand Consistency: Maintain consistent discount styling across all touchpoints

Performance Optimization​

  1. Usage Monitoring: Track discount usage to prevent over-redemption
  2. ROI Analysis: Calculate discount ROI regularly to ensure profitability
  3. Customer Lifetime Value: Consider long-term customer value when setting discount rates
  4. Seasonal Optimization: Align discount strategies with seasonal shopping patterns
  5. Competitive Analysis: Monitor competitor discount strategies for market positioning

API Reference​