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Overview

In Karla's ecosystem, campaign entities refer to various marketing and promotional efforts designed to engage customers and boost sales. These campaigns are typically executed through Karla's integrated systems, such as Klaviyo, Shopify, and tracking pages.

Campaign Setup via Klaviyo​

Klaviyo Integration​

Karla allows merchants to integrate with Klaviyo, a powerful marketing automation platform. Campaigns can be built to send post-purchase communications, shipping updates, promotional offers, and other customer engagement messages.

Triggers and Flows​

Karla provides pre-built flows and triggers that merchants can use to send automated emails based on specific shipping events (e.g., order shipped, out for delivery, delivered). These emails can include campaign elements such as special offers, reminders, or product recommendations​​.

Promotions and Discount Codes​

Merchants are often encouraged to include promotional content, like discount codes, within these emails to incentivize repeat purchases. Campaign entities within Klaviyo flows can include timed offers, seasonal promotions, and upselling opportunities​​.

Tracking Page Campaigns​

Tracking Pages as Campaign Tools​

Karla’s tracking pages are fully customizable and serve as an additional promotional space. Merchants can showcase products, highlight promotions, or display discount codes on these pages. Since customers frequently visit tracking pages to check the status of their orders, this provides a high-engagement opportunity for upselling and cross-selling​​.

Widget Customization​

Merchants can position widgets within the tracking pages to show dynamic content, such as new arrivals, best-selling products, or personalized offers. This turns the tracking page into a marketing tool​.

Embedded Campaign Features in Shopify​

Email Customizations​

Shopify emails, particularly order confirmation and shipping notifications, can include direct links to Karla's tracking pages. Merchants can customize these emails to include campaign content, such as product recommendations or special offers, encouraging customers to explore more after their purchase​​.

iFrame Embedding​

Karla provides options for embedding tracking pages and order finders via iFrames directly in the Shopify store. These embedded features can include promotional banners, discount offers, and other campaign-related content, enhancing the customer's journey post-purchase​.

Campaign Performance and Insights​

Data-Driven Campaigns​

Karla’s platform can provide merchants with insights into the success of their campaigns through integration with platforms like Klaviyo and Shopify. Tracking metrics such as email open rates, click-through rates, and conversion rates help merchants optimize their campaigns and understand what promotions work best​.

Template Libraries and Best Practices​

To further assist merchants, Karla provides access to templates and best practices, enabling them to run industry-specific campaigns and improve customer engagement​.