Skip to main content

Campaigns

Campaigns in Karla are powerful marketing tools that help you engage customers during their post-purchase journey and boost repeat sales. With Karla's campaign system, you can create targeted promotions that appear on tracking pages, in emails, and throughout the customer experience.

What Are Campaigns?​

Campaigns are promotional content pieces that can be strategically placed throughout your customer's delivery journey. They allow you to:

  • Promote products with visual recommendations
  • Display banner offers with discount codes
  • Create targeted content for specific customer segments
  • Drive repeat purchases during high-engagement moments
  • Increase customer lifetime value through strategic touchpoints

Campaign Types​

Karla supports three distinct campaign types, each optimized for different marketing objectives:

Basic Campaigns​

Best for: General promotions, brand awareness, simple offers

Simple promotional content with custom messaging and call-to-action buttons. Perfect for straightforward promotions that don't require specific product focus.

Key Features:

  • Custom title and subtitle
  • Single call-to-action button
  • Featured image support
  • Simple and clean design

Product Campaigns​

Best for: Cross-selling, upselling, product recommendations

Product-focused campaigns that showcase multiple products with detailed information, pricing, and individual call-to-action buttons.

Key Features:

  • Multiple product display
  • Product images, names, and prices
  • Individual product CTAs
  • Discount codes per product
  • Rich product metadata

Banner Campaigns​

Best for: Sales events, discount promotions, limited-time offers

Large promotional banners featuring prominent discount codes and compelling offers designed to drive immediate action.

Key Features:

  • Large banner format
  • Prominent discount display
  • Bold call-to-action
  • Eye-catching design
  • Perfect for sales events

Campaign Performance​

Analytics & Insights​

Track campaign effectiveness with built-in analytics in the portal:

  • Impression metrics - How many customers see campaigns
  • Click-through rates - Engagement with call-to-action buttons
  • Conversion tracking - Purchases driven by campaigns
  • Revenue attribution - Direct sales impact

A/B Testing​

Test different campaign variations to optimize performance:

  • Compare different messaging approaches
  • Test various visual designs
  • Optimize call-to-action wording
  • Measure impact of different discount levels

Best Practices​

Targeting Strategy​

  • Start with broad segments and narrow based on performance
  • Use time-sensitive offers to create urgency
  • Align campaigns with seasonal trends and inventory

Content Guidelines​

  • Keep messaging concise and action-oriented
  • Use high-quality product images (recommended: 800x800px minimum in .webp format)
  • Ensure mobile-friendly design and fast loading times
  • Test different call-to-action phrases

Timing Optimization​

  • Launch campaigns during peak tracking page visits
  • Consider customer time zones for global campaigns
  • Avoid campaign overlaps within the same segment
  • Plan campaigns around shipping delays or peak seasons

Performance Monitoring​

  • Review analytics weekly to identify trends
  • A/B test campaign elements systematically
  • Adjust targeting based on conversion data
  • Document successful campaign patterns for reuse

Next Steps​

You've learned what campaigns can do - now let's put them into action:

🚀 Quick Start Path​

1. Access Portal

Log in to create your first campaign with our visual editor

2. Use the API

Automate campaign creation with our comprehensive API

3. Verify Integration

Ensure your tracking page is ready to display campaigns

4. Add Notifications

Extend campaigns to email and messaging channels

📖 Deep Dive Resources​

Campaign Strategy:

Technical Implementation:

💡 Campaign Ideas to Get Started​

Welcome Series Campaign

{
  "segment": "Shopify.tag.first_purchase",
  "promotion_type": "basic",
  "promotion_properties": {
    "title": "Welcome to [Your Brand]!",
    "subtitle": "Thank you for your first order. Enjoy 15% off your next purchase.",
    "cta_label": "Shop Now"
  }
}
Ready to Launch?

Most merchants see their first campaign driving results within 24 hours. Start your free trial and transform your post-purchase experience today!