Skip to main content

Triggers

Karla can send real-time updates about your customers' delivery experience to external platforms and services. Such events enable you to create responsive, personalized communication flows without manually monitoring shipment statuses or customer service requests.

What are Triggers?​

Triggers are event-driven notifications that activate when specific actions occur in the Karla system. When a shipment moves through the delivery journey—from being picked up by the carrier to final delivery—or when customers submit service requests, Karla automatically generates events that can trigger actions in your connected tools.

Think of triggers as the bridge between Karla's delivery tracking intelligence and your customer communication ecosystem.

How Triggers Work​

Event Generation​

Karla continuously processes shipment tracking data from carriers worldwide and customer interactions (like claims). As these activities happen, the system generates structured events with consistent data formats.

Event Distribution​

These events are then distributed to your configured external systems through various trigger methods:

  • Webhooks - Real-time HTTP notifications to your endpoints
  • Platform Integrations - Direct connections to marketing and customer service tools
  • API Access - Event data available through REST API queries (polling)

Automated Actions​

Your external systems receive these events and can trigger automated actions like:

  • Sending personalized delivery notifications
  • Creating customer service tickets
  • Updating order statuses in your e-commerce platform
  • Building customer segments based on delivery experience

Types of Triggers​

1. Shipment Triggers​

Monitor the complete delivery journey from order creation to final delivery:

Key Event Groups:

  • Pre-Transit: Order processing and carrier pickup
  • In Transit: Package movement through carrier network
  • Out for Delivery: Final mile delivery attempts
  • Delivered: Successful delivery confirmations
  • Failed Delivery: Failed attempts and return processing
  • Special Cases: Delays, damage, or missing packages

See complete shipment events →

2. Claim Triggers​

Respond to customer service requests and resolution workflows:

Key Event Groups:

  • Claim Created: New customer service requests
  • Claim Updated: Status changes and resolution updates

See claim events →

3. System Triggers​

Monitor system operations and administrative activities (coming soon).

Trigger Methods​

Karla offers multiple ways to receive and act on trigger events:

Webhooks​

Direct HTTP notifications sent to your endpoints in real-time.

Best for: Custom integrations, internal systems, advanced automation

Learn more about webhooks →

Platform Integrations​

Pre-built connectors for popular marketing and customer service platforms.

Klaviyo Integration​

Automatically send delivery events to Klaviyo for email and SMS flows.

Best for: E-commerce stores using Klaviyo for customer communication

  • Event groups optimized for marketing flows
  • Customer profile synchronization
  • Segmentation based on delivery experience

Learn more about Klaviyo →

Shopify Integration​

Native integration that updates order status and triggers Shopify Flow automation.

Best for: Shopify merchants wanting delivery updates in their admin panel

  • Automatic order status updates
  • Native Shopify notifications
  • Integration with Shopify Flow

Learn more about Shopify →

Events​

Complete event reference →

Business Use Cases​

Proactive Customer Communication​

  • Delivery Updates: Keep customers informed about package progress
  • Delay Notifications: Proactively communicate when delays occur
  • Delivery Confirmations: Celebrate successful deliveries
  • Issue Resolution: Automatically escalate delivery problems

Operational Efficiency​

  • Exception Handling: Auto-create tickets for delivery failures
  • Performance Analytics: Track delivery performance across carriers
  • Customer Segmentation: Build audiences based on delivery experience
  • Return Management: Automate return processing workflows

Enhanced Customer Experience​

  • Pickup Reminders: Notify customers about packages awaiting pickup
  • Delivery Instructions: Send location-specific delivery guidance
  • Satisfaction Surveys: Trigger post-delivery feedback collection
  • Loyalty Programs: Reward customers for smooth delivery experiences

Getting Started​

  1. Choose Your Method: Decide between webhooks, platform integrations, or API polling
  2. Configure Events: Select which events should trigger your automations
  3. Set Up Endpoints: Configure your receiving systems (webhook URLs, API keys)
  4. Test Integration: Verify events are received and processed correctly
  5. Monitor & Optimize: Track performance and adjust event filtering as needed

Integration Checklist​

Before implementing triggers, ensure you have:

  • Identified which events are relevant to your use case
  • Chosen appropriate trigger methods for your tech stack
  • Configured authentication and security measures
  • Set up proper error handling and retry logic
  • Implemented event filtering to avoid unnecessary traffic
  • Planned for testing with real delivery data