Tracking Page

Karla's Tracking Page transforms the post-purchase experience into an engaging, brand-consistent journey that keeps customers informed and drives repeat sales. It provides real-time delivery updates while creating opportunities for marketing campaigns and customer service resolution.

Key benefits

• Real-Time Tracking: Live updates from carriers worldwide with accurate delivery predictions
• Brand Consistency: Fully customizable interface matching your brand identity and colors
• Marketing Integration: Strategic campaign placement during high-engagement moments
• Proactive Support: Built-in resolve flows and customer service integration
• Mobile Optimized: Seamless experience across all devices and screen sizes

Core features

Real-Time Delivery Tracking

Comprehensive tracking capabilities that keep customers informed:

Multi-Carrier Support

• Worldwide Carriers: Coverage for carriers worldwide (DHL, UPS, FedEx, Royal Mail, etc.)
• Automatic Detection: AI-powered carrier identification from tracking numbers
• Unified Experience: Consistent tracking regardless of carrier
• International Support: Cross-border tracking with customs updates

Delivery Predictions

• AI-Powered ETAs: Machine learning algorithms for accurate delivery estimates
• Dynamic Updates: Real-time adjustments based on carrier events
• Delivery Windows: Specific time ranges for expected arrival, as provided by the carriers
• Exception Handling: Proactive notifications for delays or issues

Brand Customization

Complete control over the tracking page appearance:

Visual Branding

• Custom Colors: Match your brand's color palette exactly
• Logo Integration: Prominent brand logo placement
• Typography: Custom fonts and text styling
• Layout Options: Flexible layouts to match your website design

Content Personalization

• Custom Messaging: Personalized messages based on delivery status
• Multi-Language Support: Automatic localization for any language you need
• Dynamic Content: Context-aware information based on order details
• Brand Voice: Consistent tone and messaging throughout the journey

Marketing Campaign Integration

Strategic promotional opportunities during peak engagement:

Campaign Types

• Banner Campaigns: Eye-catching promotional banners with discount codes
• Product Campaigns: Cross-sell and upsell recommendations with product images
• Basic Campaigns: Simple promotional messages and announcements

Intelligent Targeting

• Customer Segmentation: Target campaigns based on customer data (Klaviyo, Shopify tags)
• Delivery Context: Show relevant campaigns based on delivery status
• Purchase History: Personalized recommendations based on order contents
• Geographic Targeting: Location-based offers and promotions

Customer Service Integration

Seamless support and issue resolution:

Resolve Integration

• Smart Triggers: Automatic resolve flow suggestions based on delivery issues
• Contextual Access: Direct links to claim submission when problems occur
• Issue Detection: Proactive identification of potential delivery problems
• Self-Service Options: Empower customers to resolve issues independently

Support Channels

• Direct Contact: Easy access to customer service when needed
• FAQ Integration: Context-specific help articles and information
• Live Chat: Real-time support integration (where available)
• Escalation Paths: Clear pathways for complex issues

Customer journey

1. Tracking page access

Multiple entry points for customers to access their tracking information:

• Direct Links: Sent via email notifications and SMS updates
• Order Confirmation: Embedded links in purchase confirmation emails
• Website Integration: Tracking lookup directly on your website
• Account Portal: Integration with customer account dashboards

2. Delivery monitoring

Real-time tracking experience with comprehensive information:

1. Order Status: Clear indication of current delivery phase
2. Tracking Timeline: Visual progression through delivery milestones
3. Location Updates: Geographic tracking with carrier facility information
4. Estimated Delivery: Dynamic delivery predictions with time windows

3. Engagement opportunities

Strategic touchpoints for marketing and customer service:

• Campaign Interactions: Promotional content display during tracking visits
• Product Discovery: Relevant product recommendations and cross-sells
• Feedback Collection: Post-delivery satisfaction surveys and reviews
• Support Access: Easy escalation to customer service when needed

4. Issue resolution

Seamless problem-solving when delivery issues arise:

• Problem Detection: Automatic identification of delivery exceptions
• Resolve Access: Direct links to claim submission flows
• Self-Service Options: Guided resolution for common issues
• Support Escalation: Clear pathways for complex problems

Customization options

Visual customization

You can have complete control over the tracking page appearance via the Merchant Portal.

tip

Please contact us if you want to have access to the style editor in the portal

Content personalization

Dynamic content based on customer and order data:

• Personalized Greetings: Custom messages using customer names
• Order-Specific Content: Tailored information based on purchased products
• Delivery Context: Messages adapted to current delivery status
• Regional Adaptation: Location-specific information and carrier details

Campaign integration

Strategic promotional content placement:

• Timing-Based: Campaigns triggered by specific delivery milestones
• Context-Aware: Relevant offers based on delivery status
• Customer-Specific: Targeted campaigns using segmentation data
• Performance-Driven: A/B testing for optimal campaign effectiveness

Multi-language support

The tracking page supports multiple languages through automatic localization, ensuring global reach. The language displayed is determined by the following rules, in order of precedence:

• URL Parameter: An explicit language code in the URL (e.g., &lang=de) takes the highest priority.
• Browser Settings: If no URL parameter is present, the language is automatically detected from the user's browser preferences.
• Default Language: If the language cannot be determined by the methods above, the shop's configured default language is used as a fallback.

Analytics and insights

Performance metrics

Track tracking page effectiveness through the Merchant Portal:

• Engagement Metrics: Page views, time spent, return visits
• Campaign Performance: Click-through rates, conversion rates, revenue attribution
• Customer Satisfaction: Delivery experience ratings and feedback
• Issue Resolution: Resolve flow usage and success rates
• Carrier Performance: Delivery success rates and timing accuracy

Customer behavior analysis

• Journey Mapping: Customer interaction patterns throughout delivery
• Content Effectiveness: Which campaigns and content drive engagement
• Issue Patterns: Common delivery problems and resolution paths
• Device Usage: Mobile vs desktop tracking page usage

Best practices

Customer experience

Brand consistency

1. Visual Alignment: Match tracking page design to your website
2. Voice and Tone: Maintain consistent brand communication
3. Logo Placement: Ensure prominent and appropriate brand visibility
4. Color Harmony: Use brand colors throughout the tracking experience
5. Content Quality: Provide helpful, professional, and branded content

Integration with other features

Resolve functionality

• Smart Triggers: Automatic resolve suggestions based on delivery issues
• Seamless Transition: Direct access from tracking to claim submission
• Context Preservation: Maintain order information across the transition
• Issue Prevention: Proactive problem identification and resolution

Campaign management

• Dynamic Content: Real-time campaign updates based on delivery status
• Performance Tracking: Measure campaign effectiveness on tracking pages
• Cross-Platform Consistency: Align tracking campaigns with email marketing
• Customer Journey: Integrate tracking touchpoints with overall marketing strategy

Analytics integration

• Event Tracking: Comprehensive customer interaction monitoring
• Conversion Attribution: Track sales driven by tracking page campaigns
• Customer Journey: Map complete post-purchase experience
• Performance Optimization: Data-driven improvements to tracking experience