Merchant Portal Guide
Welcome to the Karla Merchant Portal. This guide walks you through all portal sections and explains how to use them to get the most value out of your post-purchase experience.
You can read this guide end-to-end or jump directly to the sections relevant to your role.
Different teams use different parts of the Karla Merchant Portal. Each section is tagged by role (Marketing, Operations, Management, Tech) to help you filter the content and focus on what's most relevant to you.
Portal Overview
The Karla Merchant Portal is your central place to manage everything related to your Karla setup — especially your tracking page, analytics & KPIs, settings, and integrations.
In the left-hand navigation, you'll find the main sections of the portal:
| Section | Description | Recommended For |
|---|---|---|
| Campaigns | Manage promotions shown on the tracking page | Marketing, Management |
| Analytics | Track performance and engagement metrics | Marketing, Management |
| Operations | Monitor shipments, delivery times, and triggers | Operations, Management |
| Resolve | Handle delivery issues and view claims analytics | Operations, Support |
| Deals | List your brand on Karla's Deals Page | Marketing |
| Settings | Manage integrations, API keys, and configuration | Tech, All Users |
Home Page: Quick Snapshot
On the Home page, you'll find a quick overview of your setup, including:
- Key metrics from the last 30 days
- A snapshot of your current campaigns
- Connected integrations
- System health
- Helpful articles related to your setup
What's Next?
In the following sections of this guide, we'll walk through each portal area in detail so you know exactly how to use it in your day-to-day work.