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Operations

The Operations section gives you transparency into your delivery performance and shipment data. It helps you monitor how shipments are progressing, how carriers perform, and where attention may be needed.

Recommended for: Operations, Management

The section is divided into four tabs:

  • Shipments
  • Delivery Times
  • Orders
  • Triggers

Shipments​

The Shipments tab shows all shipments that Karla has captured for your shop within a selected time frame.

What You Can Do Here​

  • View all shipments for a specific period
  • Filter shipments by:
    • Date range
    • Customer segments (e.g., Shopify tags)
    • Shipment phase
    • Delivery status

What Insights You Get​

  • Carrier performance at a glance (e.g., normal vs delayed shipments)
  • Comparison across different carriers
  • Visibility into shipment outcomes such as returns

Shipment Table​

The shipment table lists all shipments matching your filters and allows you to:

  • Identify specific delivery issues
  • Filter for special cases (e.g., returned shipments)
  • Export the data as a CSV file to share with your operations or logistics team

Delivery Times​

The Delivery Times tab focuses on how long your shipments take to arrive.

What You Can See​

  • Average delivery time in:
    • Business days
    • Calendar days
  • Delivery time development over time
  • Performance based on different timestamps, such as:
    • Order placed → delivered
    • Order fulfilled → delivered

These views help you understand carrier performance more accurately.

Carrier & Country Comparison​

If you ship to multiple countries, you can:

  • Compare delivery times by country
  • See how different carriers perform in each region

This makes it easier to identify where delivery performance differs and where improvements may be needed.

Delivery Targets & Anomalies​

If you have a target delivery time (e.g., delivery within 5 days), you can:

  • Check whether this target is being met
  • See what percentage of shipments exceed the threshold

You'll also see anomalies, such as shipments that have not been delivered after several days. These shipments may require:

  • Follow-up with the carrier
  • Proactive communication with customers

Orders​

The Orders tab provides additional insights based on your shop data.

What You'll Find Here​

  • Order distribution (e.g., by country)
  • Orders that used discounts
  • An orders table with individual entries

You can also open specific tracking pages directly from this view to see what customers experienced.

Triggers​

The Triggers tab shows delivery-related notification triggers sent to your systems (e.g., Klaviyo).

What This Includes​

  • Trigger types such as:
    • In transit
    • Out for delivery
    • Delivered
  • Distribution shown as percentages or counts
  • Filtering by carrier

This helps you understand:

  • How often certain delivery events occur
  • Which carriers generate which triggers
  • What information is being sent to your messaging tools

How to Use Operations Effectively​

TabBest Used For
ShipmentsDay-to-day monitoring and issue spotting
Delivery TimesEvaluating carrier performance and delivery expectations
OrdersConnecting delivery insights with shop data
TriggersUnderstanding delivery event communication

Together, these views help you stay proactive, transparent, and informed about your delivery operations.